As a capstone project for my master program, two other students and I were tasked with a full identity project for an entrepreneur's new fishing glove business. We developed a logo, color palette, and typography; style guide; packaging; social media campaigns and templates; stationery; website wireframe; and ad landing pages. Although we all touched multiple parts of this project, I was the lead designer on the style guide, designed stationery, and built a website based on direction of my teammates, Yvonne Eder and Alison Maynard. The logo was created by Yvonne with a small assist from me. Of the work seen here, she also created the spec sheet and website mockup. Yvonne and I also collaborated on social media assets. Alison wrote substantial parts of the style guide and designed the packaging.
Click here to read the style guide.
